If you're just starting on developing advertising to pregnant moms, you may not even be aware of some basic ideas. That's why we're here in this special blog to help as you get started (more experienced marketers can tune in just to see if you agree). As a magazine for pregnancy, you can imagine, …
High quality product images are the key to increasing your online sales, because nothing compares to being able to physically see or touch something when deciding to buy it. Here are 5 rules you should keep in mind when choosing product images that actually sell more to pregnant moms. Keep it …
We've been blogging and writing for so long that it hardly seems possible that there was a day when blogging was new. As a "daddy blogger" for GreatDad.com in the mid-2000's, I was a novelty on press junkets in small groups of women who all knew each other from jetting around the country to …
Surprisingly little advice exists on line for mompreneurs (and dadpreneurs!) creating new products with a need to advertise to pregnant moms. What little exists might come from friends, family, or the new marketer with a booth next door to yours at the ABC. Here's some "wisdom" we've heard, none of …
We all know that digital magazines in some form are here to stay. Readers are moving away from paper for a variety of reasons and outlets like supermarkets and drug stores have shrunk their newsstands by over 50% in the last five years. But how are digital magazines different than print or banner …
A new study out by DDB, the major ad agency, finds some amazing new data you need to understand to better understand and market to pregnant women and new moms. The study, which questioned 7200 Millenial, Gen X and Boomer moms with kids under 19 showed massive changes in key areas that reflect …
Creating marketing personas is a critical part of developing the modern communications plan. While we use broadly defined demographic segments (ex. pregnant women 18-34) to establish our target market, marketing personas help us develop stronger programs because they force us to imagine how …
Why it's hard Yes, you are in a competitive field competing in the $4 billion dollar baby market. Your competitiors range from savvy startups who bid up the price of online advertising to big companies careful to defend their position. However, there are things that you can do to differentiate …
Top trends of ABC 2014! After 50 meetings and trips up and down the aisles, Holly Kaye and I made up a list of five things we saw at this year's ABC. The hard thing about being an exhibitor at ABC is that it's hard to get away, walk the aisles, and see what others are marketing to new moms. …
How you can data mine to find and market to pregnant moms Every day we read how companies like Google and Facebook are amassing large amounts of data on their customers based on search and interaction on these huge sites. This might creep you out as a consumer, but as a business person, you …
