Log on to the Internet, and within minutes you’re bound to be bombarded with advertisements from all sorts of businesses. To say our marketplaces are oversaturated is to put that sentiment mildly. So, with so many businesses vying for our attention, how does your company stand out from the rest? Here are 3 simple ways to make sure your labor of love attracts the right attention from expectant moms:
Keep your core customer in mind
These days, thinking small can pay big dividends. While you think it may make sense to cast a wide net and try your best to appeal to the biggest audience, to your potential customers, your lack of focus shows. Instead, hone in on a smaller group – your ideal customer – and make sure your messaging and branding is tailored just for them. A small, niche audience can develop into a loyal following.
Let your personality shine
To make it in today’s marketplace, you need to be visible online. The best way to have people talking about your company is to be right there with them joining in on the conversation. Take to social media and let your personality shine through your messaging. Talk to expectant moms with humor and respectful candor and you may just find that connecting online can be easy. Your social media accounts should be one part customer service, one part engagement and relationship-building. Learn to view your Twitter account as the new face of your company.
Review, revise, repeat
Let’s face it: Not every strategy you employ will be a homerun in reaching your target demographic online. Creating a successful and trustworthy business pregnant women can rely on won’t happen overnight. Honesty, humbleness, and hard work will go a long way, but if you still can’t rev up your interactions with moms-to-be online, don’t be afraid to change direction. Watch your customers’ behavior, paying attention to what web pages and products get the most traffic, and then adjust accordingly.