If you’re just starting on developing advertising to pregnant moms, you may not even be aware of some basic ideas. That’s why we’re here in this special blog to help as you get started (more experienced marketers can tune in just to see if you agree).
High quality product images are the key to increasing your online sales, because nothing compares to being able to physically see or touch something when deciding to buy it. Here are 5 rules you should keep in mind when choosing product images that actually sell more to pregnant moms.
We’ve been blogging and writing for so long that it hardly seems possible that there was a day when blogging was new. As a “daddy blogger” for GreatDad.com in the mid-2000’s, I was a novelty on press junkets in small groups of women who all knew each other from jetting around the country to Blogher, Mom 2.0 and a few other sorority events. I sadly didn’t have time to make those trips a full-time job, but I envied their friendships all born from this new phenomonen.
Surprisingly little advice exists on line for mompreneurs (and dadpreneurs!) creating new products with a need to advertise to pregnant moms. What little exists might come from friends, family, or the new marketer with a booth next door to yours at the ABC. Here’s some “wisdom” we’ve heard, none of it correct.
We all know that digital magazines in some form are here to stay. Readers are moving away from paper for a variety of reasons and outlets like supermarkets and drug stores have shrunk their newsstands by over 50% in the last five years. But how are digital magazines different than print or banner ads?
A new study out by DDB, the major ad agency, finds some amazing new data you need to understand to better understand and market to pregnant women and new moms.
Creating marketing personas is a critical part of developing the modern communications plan. While we use broadly defined demographic segments (ex. pregnant women 18-34) to establish our target market, marketing personas help us develop stronger programs because they force us to imagine how diferent types of people within our target live their lives, and hopefully find and buy our product. Creating strong marketing personas is a basic building block to market to pregnant moms.
Why it’s hard
Yes, you are in a competitive field competing in the $4 billion dollar baby market. Your competitors range from savvy startups who bid up the price of online advertising to big companies careful to defend their position.
After 50 meetings and trips up and down the aisles, Holly Kaye and I made up a list of five things we saw at this year’s ABC.
The hard thing about being an exhibitor at ABC is that it’s hard to get away, walk the aisles, and see what others are marketing to new moms. Some people go years without realizing there’s a me-too product being sold 4 aisles over. That’s why we put together this list of things and trends we saw at this year’s ABC.
How you can data mine to find and market to pregnant moms
Every day we read how companies like Google and Facebook are amassing large amounts of data on their customers based on search and interaction on these huge sites. This might creep you out as a consumer, but as a business person, you probably are in awe of new techniques that might someday help you reach the right consumer at the right time.
At Pregnancy Magazine, we’ve invested 100s of hours this year learning more about our users so that we can deliver more effective messaging for our own products as well as those of our clients. For us, that means two very important data fields for our consumers:
Due date – so we can send them information that is specific to their pregnancy, including “Your Pregnancy Week by Week newsletters
Zip code – so we can send them coupons and deals that are only available in their market.
This is the type of information our users want us to collect so that we can offer them better service and information.
