You’ve built your site over the last few years in your efforts to reach pregnant moms and have overcome other major challenges of reaching new moms. You’ve tried to keep up with the latest trends and have intermittently followed the news about Google “Panda” and “Penguin” algorithm updates. But how are you doing at this moment in time? Let’s take a few moments to go over key points on a checklist to a “quality” site for marketing to pregnant women, at least as far as Google is concerned.
First, you should know that Google released an update called the “Phantom Update,” in May (supposedly named because Google didn’t own up to it for a few weeks). This makes this a good time to take a look at our sites for six key content quality indicators:
What makes a “Quality” Site in the eyes of Google? To Google a quality site is one that is built with the end-user in mind, rather than employing sneaky methods to get clicks and game the search engines. Here are the six things that are at the top of their rating criteria.
1. Do you have great content?
You need to have content that is not only well-written but offers a unique perspective or information. Ideally, that is content that other sites don’t even have. Google also likes sources that provide a reliable stream of content, ideally 2-3 times per week.
Don’t waste your time on “me-too” content or in areas where you don’t have much to add.
Create a content calendar and try to stick to it.
2. How is the user experience?
It’s 2015 and Google expects you to have a clear website with nicely formatted text and pretty photos. If you’re still in 2009, it’s time for some investment. Luckily, cheap templates abound. Google also evaluates your site by high bounce rates and low engagement, which may be indicators you need an update:
Is your site in good working order or is it littered with broken links and “Error – not found” pages. Google hates this, as do users. You can run a full scan on your site using tools like SEMrush.com where you can get basic reports for free (regisration required) that are similar to what you’ll find on moz.com. Here’s an example:
Set up a time late Friday to run a quick report and fix your worst errors (duplicates pages and broken links) so they aren’t there by Monday.
4. Is Malware lurking on your site?
f you’ve ever been hacked, you know that Google shuts you down pretty fast giving a big “don’t go here” message to all of your visitors. Both times this has happened to us has been through over-zealous WordPress plug-in installation. Those things are rife with malware.
5. Are you scamming your visitors
Of course not! However, it doesn’t matter what your intention is if the Google bot thinks this is what you’e doing. If a prior webmaster used dubious tactics, it’s really important to clean these up as soon as you can.
6. Is Malware lurking on your site?
If you’ve ever been hacked, you know that Google shuts you down pretty fast giving a big “don’t go here” message to all of your visitors. Both times this has happened to us has been through over-zealous WordPress plug-in installation. Those things are rife with malware.
Don’t install plugins on a weekend
Consider moving to HTTPS
Update your CMS as suggested to avoid security holes
7. Are you active on social?
While Google won’t confirm or deny the effect of social on SEO, we all know how social can have an impact on site performance (though Facebook is doing its best to reduce this). At the very least, social shares can lead to linking which we know affects SEO.
Keep on keeping on with social but do so efficiently. It’s not a panacea but it is part of the puzzle.
Among all the other things to do today, take a moment to add a check of some of these to-do to your list to make sure you’re not missing anything big. If you’ve made minor changes with a big effect, let us know about your magic in the comments below!
And if you want to discuss how advertising in Pregnancy Magazine can increase your backlinks and social presence, or just want to chat, feel free to reach out by clicking below.