5 Must-Do’s to Optimize your ABC Experience after you get home

Get the most out of ABC after you return home We hope you had a great ABC and that your meetings were both fun and profitable!  With all the time prepping for it, ABC does go by in a flash and it's often hard to figure out what you got out of it. That's why we wrote up this list of things to do post-ABC to get the most out of it as you continue your marketing to pregnant and new moms.   1. Connect via LinkedIn If you didn't connect with people you were going to meet before ABC …

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5 mistakes you’re making when pitching your baby products at ABC

Impressing the press at the ABC show The ABC show only comes once a year (or twice if you include the smaller Spring show). How can you make the most of it when all you have is a few days to make an impact? Well, I can't say much about what buyers want to see, but after walking the floor for six years, I can give you my two cents on what you might be doing wrong and how easy it is correct. Stay off the phone Leave it in your hotel room or swap it with the booth next to you, but avoid the …

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3 tips for building a business pregnant moms can rely on

Log on to the Internet, and within minutes you’re bound to be bombarded with advertisements from all sorts of businesses. To say our marketplaces are oversaturated is to put that sentiment mildly. So, with so many businesses vying for our attention, how does your company stand out from the rest? Here are 3 simple ways to make sure your labor of love attracts the right attention from expectant moms: Keep your core customer in mind These days, thinking small can pay big dividends. While …

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3 challenges of marketing to pregnant moms

As marketers, we deal with all sorts of target audiences but pregnant moms can often seem like the most difficult to find and attract. Read on to find out why this is, and the tricks you can use to reach them. 1. Their shopping list is huge Having a child isn’t a cheap affair. A positive pregnancy test comes with a hefty shopping list; car seats, strollers, baby carriers, cribs, and that is just the big stuff. So how do you get your product or service on the shopping list among the …

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4 tips for branding your pregnancy business

Are you new to owning a small business? Are you a long-time small business owner scrimping pennies to scrape by? No matter what your experience may be, allocating a portion of your budget toward developing and promoting your brand can feel like a waste of good funds. But with so many companies crowding the pregnancy marketplace, these days, you can’t afford to skimp on branding. Here’s a thoughtful and budget-friendly guide to building and growing a business identity that keeps moms-to-be …

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3 considerations for marketing to pregnant moms in the second trimester

The second trimester brings with it plenty of opportunity for sales; you just need to know how to approach new moms in the right way and recognize the difficulties a pregnant Mom faces in this stage of her pregnancy. Here are three key points to consider when marketing to pregnant moms during these months. 1. Now is the time for them to consider bigger purchases Moving safely into the second trimester tends to be accompanied by a sigh of relief from the expectant parents. New moms and …

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About our Blog

We set up this blog to help you market and advertise to pregnant women to help them along their journey. We hope you'll keep coming back for more tips and ideas, updated bi-weekly Please comment on articles to keep the good info flowing. We also take suggestions if you think we should write on something we have expertise on. And finally, if you want to see our posts when they come out or in a weekly or monthly digest, fill in the form below. Keep up to date on the latest on how to reach moms on-line See examples of what other product marketers are doing in our category Gain insights from our experts who work daily to reach the new mom

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