9 steps to run a sweepstakes to market to pregnant women

Everyone is trying to save money as we find new ways to develop our email lists and interact with customers. In a prior post, we suggested a bunch of 12 ways to collect email addresses to advertise to pregnant moms,  including running a sweepstake. Here are 9 steps to run through as you create a successful campaign to market to pregnant women. Step 1 - Find a prize.  Ideally, find a prize that ties to your brand or your brand strategy. Be aware that if prize amounts exceed certain …

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Best photo resources for marketing to pregnant women

It wasn't a long time ago that we all had to do photo shoots if we wanted good pictures of pregnant moms. It was a very expensive process. Then along came Getty and iStock and we got very excited about paying just $10 - $20 for photos. Even when that really added up over the course of many pages, it was still a lot cheaper than a cattle call photo shoot or one very expensive day with a pregnant model. One thing we realized over time is that all sites marketing to pregnant moms started to look a …

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Why do brands still advertise in “traditional” magazines

As a publisher of a "traditional" magazine, clearly my opinion on this is going to be little self-interested. On the other hand, after a long career in advertising and packaged goods marketing, I can say that every medium has the potential to play a role in the marketing mix and I've always been a big believer in magazines. Some media are more efficient than others in creating brand awareness; others do a more efficient role at seeding emotional benefits for products.  Here are the key reasons …

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SEO to pregnant moms: 6 keys to a quality site

You've built your site over the last few years in your efforts to reach pregnant moms and have overcome other major challenges of reaching new moms.  You've tried to keep up with the latest trends and have intermittently followed the news about Google "Panda" and "Penguin" algorithm updates. But how are you doing at this moment in time? Let's take a few moments to go over key points on a checklist to a "quality" site for marketing to pregnant women, at least as far as Google is …

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7 Tips to Mobile-Optimize your site to reach pregnant moms

It's been a while coming but mobile has now surpassed the desktop for search. Everyone is doing everything on their smartphones and tablets including the pregnant moms in your target market. It's been a while coming but mobile has now surpassed the desktop for search. Everyone is doing everything on their smartphones and tablets including the pregnant moms in your target market. When we relaunched Pregnancy in 2012, we admittedly thought this moment was going to happen sooner. But now …

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3 best practices for marketing your pregnancy business online

There are a million and one items new parents need to survive. From pregnancy pillows that make pre-baby sleeping more tolerable, to swings and carriers that prove lifesaving postpartum, pregnancy businesses have it made when it comes to creating a sense of urgency and need. But how can you reach your potential customers and make sure they know what you’re selling? Read on for 3 practical techniques: The right image This will come as no surprise, but good photos move products and …

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7 more pitch tips for the ABC Kids conference and beyond

Marketing to pregnant moms at ABC In a recent post, we gave 5 tips for pitching your product at ABC. Here, based on years of experience attending ABC and many other shows, are 7 more tips to keep in mind as you head off to Las Vegas for this year's show (or any other trade show for that matter). Use this list to remind yourself how important the little things are when it comes to making an impression on literally thousands of people during a 4-day period. 1. Know before you go I know …

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6 critical social media tips for pregnant mom entrepreneurs

There are many ways to market to pregnant moms. And when it comes to social media, pregnant moms and new moms have the advantage of long hours at home waiting for baby, which is the perfect time to work on growing a social media fan base.  72% of marketers are using social media to develop loyal fans (Hubspot), which means you too can capitalize on the benefits of using social media wisely. With these six critical tips, pregnant moms and new moms can successfully grow a solid fan base on …

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5 ways advertising to pregnant moms is different today than before

Today’s pregnant mom is obviously different. Having grow on up entirley in the digital age, the devices that we older marketers have “learned” to use, are for her, just part of the fabric of every day life. But in what ways does that make who she is different? And how does that affect how you advertise to pregnant moms? A recent study on moms’ online behavior by Yahoo! supports some things you may already be thinking about how to advertise to pregnant and new moms. 1. She multitasks …

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5 outside the box marketing ideas for local baby store retailers

Since our trip to the Spring ABC show a few weeks ago, I've been thinking about how local retailers can fight off both big box and online retail attacks on their business. Marketing to pregnant moms, especially millenials is not an easy job, and made harder by price competition. Today's local baby stores suffer several challenges: 1. They have to serve as hands-on testing facilities for consumers who are open about leaving the store to get a $5 savings at Amazon or other on-line …

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About our Blog

We set up this blog to help you market and advertise to pregnant women to help them along their journey. We hope you'll keep coming back for more tips and ideas, updated bi-weekly Please comment on articles to keep the good info flowing. We also take suggestions if you think we should write on something we have expertise on. And finally, if you want to see our posts when they come out or in a weekly or monthly digest, fill in the form below. Keep up to date on the latest on how to reach moms on-line See examples of what other product marketers are doing in our category Gain insights from our experts who work daily to reach the new mom


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