5 Basic Tips to Advertise to Pregnant Moms

If you're just starting on developing advertising to pregnant moms, you may not even be aware of some basic ideas. That's why we're here in this special blog to help as you get started (more experienced marketers can tune in just to see if you agree). As a magazine for pregnancy, you can imagine, we see a lot of ads. Here is just a bite-sized set of things you should consider while developing your advertising creative for marketing to pregnant moms:   1. Stay on brief. First of all, …

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5 Rules for product images that actually sell more to pregnant moms

High quality product images are the key to increasing your online sales, because nothing compares to being able to physically see or touch something when deciding to buy it. Here are 5 rules you should keep in mind when choosing product images that actually sell more to pregnant moms.  Keep it simple A clean white background works  best when it comes to product photography. It draws attention to the product, doesn’t clash with any other platform or template design, and gives your images a …

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The death of the mommy blog

We've been blogging and writing for so long that it hardly seems possible that there was a day when blogging was new. As a "daddy blogger" for GreatDad.com in the mid-2000's, I was a novelty on press junkets in small groups of women who all knew each other from jetting around the country to Blogher, Mom 2.0 and a few other sorority events. I sadly didn't have time to make those trips a full-time job, but I envied their friendships all born from this new phenomonen. We've been blogging and …

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Study of new attitudes to motherhood can help in marketing to moms

A new study out by DDB, the major ad agency, finds some amazing new data you need to understand to better understand and market to pregnant women and new moms. The study, which questioned 7200 Millenial, Gen X and Boomer moms with kids under 19 showed massive changes in key areas that reflect how these moms see their role as mothers and how they see the effect of having kids. I am not seeing anything here that translates into obvious product ideas, but the data does indicate that creative …

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Using marketing personas to market to pregnant moms

Creating marketing personas is a critical part of developing the modern communications plan. While we use broadly defined demographic segments (ex. pregnant women 18-34) to establish our target market, marketing personas help us develop stronger programs because they force us to imagine how diferent types of people within our target live their lives, and hopefully find and buy our product. Creating strong marketing personas is a basic building block to market to pregnant moms. What is a …

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6 ways to differentiate yourself in social marketing to pregnant moms

Why it's hard Yes, you are in a competitive field competing in the $4 billion dollar baby market. Your competitiors range from savvy startups who bid up the price of online advertising to big companies careful to defend their position. However, there are things that you can do to differentiate yourself when marketing to pregnant moms in social media, and in your regular marketing activities. Here is a list of things you can do. You may be doing some of these things already. If so, …

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Trends in Products for Pregnant Moms from Fall 2014 ABC

Top trends of ABC 2014! After 50 meetings and trips up and down the aisles, Holly Kaye and I made up a list of five things we saw at this year's ABC. The hard thing about being an exhibitor at ABC is that it's hard to get away, walk the aisles, and see what others are  marketing to new moms. Some people go years without realizing there's a me-too product being sold 4 aisles over. That's why we put together this list of things and trends we saw at this year's ABC. 1. Real innovations …

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How you can data mine to market to pregnant moms like the big guys

How you can data mine to find and market to pregnant moms Every day we read how companies like Google and Facebook are amassing large amounts of data on their customers based on search and interaction on these huge sites. This might creep you out as a consumer, but as a business person, you probably are in awe of new techniques that might someday help you reach the right consumer at the right time.  At Pregnancy Magazine, we've invested 100s of hours this year learning more about our …

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12 ways to grow your email list to market to pregnant moms

As a pro marketing to pregnant women, you know that email is still a key tool for reaching these moms. But beyond buying lists or asking someone for an email, are there ways you aren't thinking of? Hopefully, you are already using some of the things on this culled from experts around the web. If not, and I know there are some on here I want to try, so let's get started. Every day you waste means fewer valuable names on that list of new moms in baby buying mode. Here are our favorite …

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What CES 2015 can teach you about marketing to pregnant women

I'm just back from 5 heady days at the annual Consumer Electronics Show in Las Vegas. If you've never gone, put it on your schedule for the first week in January 2016. Every marketer or product manager should go at least one time to see all the innovations. This is clearly a big year for innovations. I summarize the observations from the CES chief economist in another blog post, but here I want to list out the most important trends if you're marketing to pregnant women. 1. Watch out …

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About our Blog

We set up this blog to help you market and advertise to pregnant women to help them along their journey. We hope you'll keep coming back for more tips and ideas, updated bi-weekly Please comment on articles to keep the good info flowing. We also take suggestions if you think we should write on something we have expertise on. And finally, if you want to see our posts when they come out or in a weekly or monthly digest, fill in the form below. Keep up to date on the latest on how to reach moms on-line See examples of what other product marketers are doing in our category Gain insights from our experts who work daily to reach the new mom


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