Three of the worst pieces of advice about advertising to pregnant moms

Surprisingly little advice exists on line for mompreneurs (and dadpreneurs!) creating new products with a need to advertise to pregnant moms. What little exists might come from friends, family, or the new marketer with a booth next door to yours at the ABC. Here's some "wisdom" we've heard, none of it correct. Forget the dad and focus on the mom Admittedly, I have a point of view on this subject, after having created one of the first websites for dads, GreatDad.com, almost a decade ago. …

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5 tips for advertising to pregnant moms in digital magazines

We all know that digital magazines in some form are here to stay. Readers are moving away from paper for a variety of reasons and outlets like supermarkets and drug stores have shrunk their newsstands by over 50% in the last five years. But how are digital magazines different than print or banner ads? We at Pregnancy like to say that a digital magazine ad is a hybrid of the best of print and best of clickable web ads for advertising to pregnant moms. The problem so far in the evolution of …

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We set up this blog to help you market and advertise to pregnant women to help them along their journey. We hope you'll keep coming back for more tips and ideas, updated bi-weekly Please comment on articles to keep the good info flowing. We also take suggestions if you think we should write on something we have expertise on. And finally, if you want to see our posts when they come out or in a weekly or monthly digest, fill in the form below. Keep up to date on the latest on how to reach moms on-line See examples of what other product marketers are doing in our category Gain insights from our experts who work daily to reach the new mom


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