Best photo resources for marketing to pregnant women

Posted by on February 23, 2017

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It wasn’t a long time ago that we all had to do photo shoots if we wanted good pictures of pregnant moms. It was a very expensive process. Then along came Getty and iStock and we got very excited about paying just $10 – $20 for photos. Even when that really added up over the course of many pages, it was still a lot cheaper than a cattle call photo shoot or one very expensive day with a pregnant model. One thing we realized over time is that all sites marketing to pregnant moms started to look a little the same with the same pregnant mom models.

Recently, there have been a lot of new options for blog, e-comm and news sites to find modern photos of pregnant and new moms. Here are a few that we use.

1. Google Image Search.

You can always get free photos using Zemanta to pick through Wikipedia for a open use photo. Or try a Google image search, making sure to click on Search tools/Usage rights to make sure you’re getting images with free use rights. However, after reading about several cases where photo houses sued for damages for incorrect use of these photos, I’ve become very skittish about “free” photos. Even if a photo is marked “free” by someone, it still may have been taken off a major site like Getty. Those guys have big pocket books to come after you to protect their businesses. Better to be safe than sorry especially when other options exist.

2. New stock photo options. 

Recently, we’ve moved on for our stock photos to a variety of sources we find even better and cheaper. For instance, who can beat the cost of dollarstockphoto, where each image, no matter the resolution, is just a buck. That makes sticking a photo of whatever an easy decision rather than a big consideration of a budget line item.  We also signed up for deathtothestockphoto. They send a link to a free photo pack every month. While the photos aren’t always fitting (check out this month’s beautiful pictures of a fine arts painter at work), I’m surprised by both the quality and how they sometimes fit with what we’re doing.

We also tried graphicstock.com, but just could never find any appealing images. Just because the price is right, doesn’t mean it’s a good deal.

3. Amateur photos. 

There are also other free sources of amateur business photos which are similar in quality you’d get if you took random photos of happy people or topical things and used your own photos. The difference here is that someone else went through the trouble to doing all that work. Check out this photo collection from Hubspot for example, with 250 holiday photos to use this Fall. I like keeping these handy. They’re perfect when you need a photo that looks real, and doesn’t say “shot by a pro.”

3. Amateur photos. 

There are also other free sources of amateur business photos which are similar in quality you’d get if you took random photos of happy people or topical things and used your own photos. The difference here is that someone else went through the trouble to doing all that work. Check out this photo collection from Hubspot for example, with 250 holiday photos to use this Fall. I like keeping these handy. They’re perfect when you need a photo that looks real, and doesn’t say “shot by a pro.”



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