As a pro marketing to pregnant women, you know that email is still a key tool for reaching these moms. But beyond buying lists or asking someone for an email, are there ways you aren't thinking of? Hopefully, you are already using some of the things on this culled from experts around the web. …
I'm just back from 5 heady days at the annual Consumer Electronics Show in Las Vegas. If you've never gone, put it on your schedule for the first week in January 2016. Every marketer or product manager should go at least one time to see all the innovations. This is clearly a big year for …
Everyone is trying to save money as we find new ways to develop our email lists and interact with customers. In a prior post, we suggested a bunch of 12 ways to collect email addresses to advertise to pregnant moms, including running a sweepstake. Here are 9 steps to run through as you create …
It wasn't a long time ago that we all had to do photo shoots if we wanted good pictures of pregnant moms. It was a very expensive process. Then along came Getty and iStock and we got very excited about paying just $10 - $20 for photos. Even when that really added up over the course of many pages, …
As a publisher of a "traditional" magazine, clearly my opinion on this is going to be little self-interested. On the other hand, after a long career in advertising and packaged goods marketing, I can say that every medium has the potential to play a role in the marketing mix and I've always been a …
You've built your site over the last few years in your efforts to reach pregnant moms and have overcome other major challenges of reaching new moms. You've tried to keep up with the latest trends and have intermittently followed the news about Google "Panda" and "Penguin" algorithm updates. But …
It's been a while coming but mobile has now surpassed the desktop for search. Everyone is doing everything on their smartphones and tablets including the pregnant moms in your target market. It's been a while coming but mobile has now surpassed the desktop for search. Everyone is doing …
There are a million and one items new parents need to survive. From pregnancy pillows that make pre-baby sleeping more tolerable, to swings and carriers that prove lifesaving postpartum, pregnancy businesses have it made when it comes to creating a sense of urgency and need. But how can you …
Marketing to pregnant moms at ABC In a recent post, we gave 5 tips for pitching your product at ABC. Here, based on years of experience attending ABC and many other shows, are 7 more tips to keep in mind as you head off to Las Vegas for this year's show (or any other trade show for that …
There are many ways to market to pregnant moms. And when it comes to social media, pregnant moms and new moms have the advantage of long hours at home waiting for baby, which is the perfect time to work on growing a social media fan base. 72% of marketers are using social media to develop loyal …
