There are many ways to market to pregnant moms. And when it comes to social media, pregnant moms and new moms have the advantage of long hours at home waiting for baby, which is the perfect time to work on growing a social media fan base. 72% of marketers are using social media to develop loyal fans (Hubspot), which means you too can capitalize on the benefits of using social media wisely. With these six critical tips, pregnant moms and new moms can successfully grow a solid fan base on social media.
1. Test, Test, Test – The best way to find out what works is to test your market with multiple messaging. Learn the art of the “dark post” on Facebook, which allows you to publish ads that don’t appear in your newsfeed. You can test multiple different ads without wearing out your fan base on irrelevant content. You can also create a “lookalike audience” to test your ads against.
2. Create Content – Whatever your business, you need to blog and post articles as often as you can to become a source for readers. You can create your own blog, or contribute to great content sites like Pregnancy Magazine.com and build a fan base interested in what you have to offer. According to SocialTimes.com, Google gives precedence to higher quality content when determining search rankings, so be sure to keep your content fresh and relevant to your audience.
4. Give Thanks – When baby is keeping you up kicking or crying through the night, this is a great time to engage online. Find out what your fans care about by following their Twitter pages or content to discover what inspires them and reach out directly. For example, if one of your followers loves organic baby products, send a direct message about a new product on the market.
4. Be Human on Twitter – Post relevant content on Twitter and do so consistently to sustain a good online reputation and increase your audience. To avoid social blunders, such as the Coca-Cola #MakeItHappy campaign (TheGuardian.com) that took a downward spiral with automated responses to the hashtag (also misused by another company), you need to be the one doing the tweeting, no pre-scheduled posts.
5. Use Q&A’s – By asking thought-provoking questions and then linking to answers on your own personal site or Facebook page with answers, you will engage the audience even further and achieve amplification
6. Use Pictures – Research shows that photos and visuals boost Facebook interaction by 85% and increase retweets by 35% (Forbes.com). Images that have the most popularity include photos of babies, animals and beautiful landscapes such as sunsets, the ocean and plant life.
With more than 1.82 billion social network users worldwide (Statista.com), a pregnant mom or new mom can build a great social media fan base from the comfort of home with the right strategy. Remember too, every post you create is creating a profile about you, so use the time you have to develop a strategy wisely. Every click counts!
Jenny Q. Ta is the founder and CEO of Sqeeqee.com, a first-of-its-kind “Social Networthing™” site that allows users to monetize their daily social media activities and earn “Sqeeqee Bucks” by doing the things they would normally be doing.