High quality product images are the key to increasing your online sales, because nothing compares to being able to physically see or touch something when deciding to buy it. Here are 5 rules you should keep in mind when choosing product images that actually sell more to pregnant moms.
A clean white background works best when it comes to product photography. It draws attention to the product, doesn’t clash with any other platform or template design, and gives your images a professional look.
For best results, shoot your product images against a ‘sweep’. This isa white backdrop that seamlessly transitions from the vertical to the horizontal surface. You can buy professional sweeps or product photography tables, or you can create one yourself with a white sheet or long piece of paper.
The sweep will reflect white light back onto your product, ensure the colors match those in real life, and result in a well-lit photo with a good brightness and contrast balance.
To take your product photos to a new level, remove the background and make it white. This really brings out the shape and color of the product and adds a level of professionalism to your online store.
When it comes to selling online, large images work best, regardless of who your target customers are.
First, it’s important to understand that the image you upload to your website is a ‘base image’. Once uploaded, your base image is then resized to match each different image templates you have on your website i.e.he image on the listing’s page, the one on the shop page, any thumbnails you have etc.
Base images should be large in order to have an effective zoom function. A zoom function is a great way to improve your customers’ shopping experience by giving them the opportunity to see a close-up of the product. This is particularly important when you’re selling baby products; pregnant moms will want to see the texture of the product that will be making contact with their baby.
Unlike zooming in on photos on your computer, the zooming which occurss on an online store is actually just displaying the image at its original base image size. You get the impression that you’re ‘zooming in’ if the base image is larger than the image templates on your site. If you’ve cropped your image so that it’s the same size as your template, you won’t be able to zoom in.
Another reason to make your photos big is to optimize them for tablets and mobile devices. Mobile commerce accounts for more than 30% of online sales Pregnant moms are more likely to browse online stores while using their mobile phones or tablets making them very valuable target customers.
The perfect size for an eCommerce image is 1600px on the longest side. If you find that the image is too big in terms of file size (i.e. KB, MB, GB) for your website, you can compress the image to a web file without noticeably reducing the quality. In Adobe Photoshop, go to ‘File’ > ‘Export’ > ‘Save for Web (Legacy)…’ (Just ‘File’ > ‘Save for Web…’ if you have anything earlier than the CC 2015 version of Photoshop) and set the quality level you want. You can go as low as 60px without seeing much of a quality difference, and you will be able to reduce the file size to less than 500KB for a super speedy site. Over 40% of people , abandon a site if the page takes more than 3 seconds to load, so it’s important to consider the image capabilities of your server before you upload hundreds of photos.
Your product images help the viewer clearly visualize the product in their mind; a pregnant woman will only buy a product if she’s confident that it’ll be safe and clean to use with her baby. She’ll only be confident in what she’s buying if you appear confident in what you’re selling.
We recommend hooting the product from all multiple sides – above, below, side, front, back etc. Only take photos of relevant angles – you don’t need to provide 4 sides of a symmetrical bowl.
Make sure to include any close-ups of varying textures or special features — even if you have a zoom function enabled. While the zoom function allows the viewer to zoom in where they want to, you can guide the customer to the right spot by providing one or two close-up shots.
In-context shots, which show your product in use, are another valuable way to market to your customers. When selling to pregnant moms, the best kind of in-context shot is one with a baby in the photo, either peacefully asleep or happily interacting with the product. Check out the screenshots from Toys R Us and Not On The High Street below.
Alternatively, you can provide in-context shots of the products within a home environment like Sheridan has done in the screenshot below. Baby photo shoots do require a bit more photography experience, so do keep that in mind. .
It’s true what they say… a picture is worth a thousand words, but only if it’s the right picture. It’s so important to choose your hero images wisely. The ‘hero image’ is the one that represents the listing on the shop page or product search results, and is the first of the series for that item.
When you choose your hero image, ask yourself, does this image clearly show what the product is? Does this image show off the selling point of the product? The product and its use case should be obvious a first glance; you can show off and explain the rest with more photos under the listing and a detailed product description.
Simple design principles really do matter, even if we’re not conscious of them. Aligned and centred photos can make all the difference by making a website look more professional and aesthetically pleasing.
It’s especially important if you’re selling multiple variations of your product – each photo should be perfectly aligned in order for the website to look organized and consistent.
The best way to do this is to create a template for your product images, instead of cropping them individually. You can create a template in any kind of photo editing software that lets you create blank files and paste images into them, such as Canva, Adobe Photoshop, or GIMP. I recommend using Photoshop because you’ll be able to create guidelines that’ll help you center your products and ensure that there’s an equal amount of white space around the edges.
If you keep these five rules in mind when you choose your product images. If you do, you will improve the online shopping experience of any pregnant mom, and in turn increase your revenue.
About the author: Holly is the founder of Pixc, an on demand photo editing service and app on the Shopify store. She has experience in building and running online stores and growing a large social media following. She loves online shopping, beautiful images and unique typeface.